Reyna Pay
Lash extension studio
Beauty & Personal Care

Payment processing for lash and brow studios.

Membership programs, fill appointments, tech commission, prepaid lash sets. Reyna Pay's SalonTransact handles the recurring-revenue patterns lash and brow studios actually live on, the recurring billing, fill cadence tracking, and retention math that turn one-time customers into members.

The reality

Your business is recurring revenue. Why is your processor treating it like retail?

Lash and brow businesses depend on fill appointments and membership programs. The processor needs to handle that workflow natively, not as a bolted-on afterthought. When it doesn't, you bleed members, miss fill cadences, and lose money you should be keeping.

  • Failed membership payments don't retry intelligently, members churn and you don't even know.
  • Customers overdue for a fill aren't surfaced anywhere, so you don't reach out and they go to a competitor.
  • Prepaid lash bundles aren't tracked, so customers redeem them without it showing up correctly on your books.
  • Junior vs. senior tech commissions get manually calculated every pay period.
The math

What changes when membership math is handled right.

Real numbers from lash studios on our SalonTransact platform.

92%
Recovered failed payments via smart retry logic
Tracked
Fill cadence per customer, automated outreach
100%
Bundle balance tracking with renewal pitches
$6K+
Average annual recovered membership revenue
Why Reyna Pay

Lash studios run on memberships and fills.

Unlike one-off services, lash and brow businesses depend on recurring fill appointments and membership programs. Reyna Pay handles the recurring billing, retention math, and fill-cadence tracking native to the platform, not as a bolted-on afterthought.

Built for the work

Features built for lash & brow studios.

Membership program management

Monthly fill memberships with automatic billing, member-only pricing, and clean retention analytics. Card-on-file is required for memberships and works natively. Failed payments retry on a smart schedule. Members get retention emails before access pauses.

Lash extension application

Fill appointment tracking

When was the customer's last full set? Their last fill? Reyna Pay tracks the cadence and alerts staff when a customer is overdue. Reports surface customers who haven't been in within their typical fill window so you can proactively reach out before they go to a competitor.

Tech commission attribution

Service revenue and tips attribute to the lash/brow tech who did the work. Junior vs. senior commission rates supported. Retail product commission tracked separately from service commission. Pay periods close in minutes.

Prepaid set bundles

Customer prepays for a full set + 3 fills. The system tracks the bundle balance, redeems against each visit, and surfaces renewal prompts at the right time. Outstanding bundle liability flows to your accounting reports correctly.

Real-world use cases

How lash & brow studios actually use Reyna Pay.

01

Solo lash artist

One artist, room rental setup. Membership program for repeat clients. Card-on-file for the bundle crowd.

02

Multi-tech lash studio

5-10 lash and brow techs. Junior vs. senior rate tiers. Tech commission attribution per service.

03

Membership-driven model

Monthly fill memberships drive 60%+ of revenue. Recurring billing with smart retry. Member-only pricing applied automatically.

04

Bundle and package practice

Prepaid full-set + 3 fills bundles. Balance tracking. Renewal pitches surfaced at the right time.

05

Multi-location lash group

Three or more locations under one brand. Separate MIDs for clean per-entity accounting. Roll-up reporting at the group level.

06

Lash + brow combo studio

Lash extensions plus microblading and brow lamination. Service categories tracked separately. Per-service margin analysis.

We had 15% of our membership payments fail every month and we were losing those members. Reyna Pay's retry logic recovers most of them now. That's real money we used to write off.
Studio Owner
Owner, Lash & brow studio
[PLACEHOLDER, Robert to replace]
Recommended product

For lash & brow studios, we recommend SalonTransact.

Card-on-file, stylist commission attribution, no-show automation, and booking integration, built for salons.

Learn more about SalonTransact
FAQ

Common questions for lash & brow studios.

Yes. Recurring billing is built in. Members get auto-charged on their renewal date, with smart retry logic on failed payments and member-only pricing applied to their visits. Pause/resume controls customer-facing.

Customer profiles show last visit date and visit type. Reports surface customers who haven't been in within their typical fill cadence so you can proactively reach out, before they book somewhere else.

Inventory tracking and retail commission supported. Track which tech sold which product and commission accordingly. Retail commission percentages can differ from service commission.

Reyna Pay retries on a smart schedule. Member receives a polite retention email. After a configurable grace period, member status pauses until payment resolves. Recovery rate above 90% on solvent customers.

Yes. Configure tip suggestions or percent-based prompts. Disable for very small transactions if you prefer.

Yes. Each tech gets her own login showing only her own services, tips, and earnings for the day, week, or pay period.

Related industries

Other verticals we serve.

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