Membership billing that actually retains members.
Smart retry on declines. Member-facing pause/resume. Real dunning workflows. Multi-location member access. Reyna Pay handles fitness business economics natively, not as a bolted-on afterthought.
When billing fails silently, members churn before you know it.
Most processors don't think about fitness retention math. A member's card declines on the 1st, you find out on the 30th when their renewal also fails, by then they're gone. The difference between losing a member and recovering them is dunning logic, and most processors don't have it.
- →Failed payment notifications go to a generic email and the member never sees them.
- →No retry logic means a one-time decline kills the entire membership.
- →Customers can't pause through self-service, so they cancel instead.
- →Multi-location member access requires manual workaround because the processor doesn't natively support it.
What real fitness billing infrastructure delivers.
Real numbers from gyms and fitness studios on Reyna Pay's platform.
Fitness is recurring revenue. The processor has to nail dunning.
When a member's card declines, the difference between losing them and recovering them is good dunning logic. Most processors don't think about this. We built it from the ground up because recurring revenue is a feature stack, not a checkbox.
Features built for gyms & fitness studios.
Membership billing with smart retry logic
Failed payments retry on a smart schedule, immediately, then 3 days, then 7 days, then 14 days. Member receives a polite retention email. Configurable grace period before access is suspended. Recovery rate matters.
Class package management
Customer buys a 10-class pack. Each visit decrements one. Reports show outstanding package liability and renewal pacing so you know when to pitch a renewal.
Drop-in and day-pass support
Non-members paying for a single class? Day passes for visiting customers? Both supported alongside the membership program with separate revenue tracking.
Multi-location member access
Member at one location, visiting another in your group? They check in seamlessly. Reports attribute the visit to the location they used while keeping membership revenue with the home location.
How gyms & fitness studios actually use Reyna Pay.
Single-location gym
Monthly memberships, smart retry on declines, member self-service pause/resume. Low churn, high retention.
Multi-location gym group
Members can use any location in your group. Per-location reporting plus group-level KPIs. Separate MIDs for clean accounting.
Boutique fitness studio (CrossFit, F45, etc.)
Class-based memberships plus drop-ins. Class fill-rate reporting. Coach commission attribution.
Personal training studio
Package-based billing for personal training sessions. Trainer commission tracking. Card-on-file for repeat sessions.
Gym franchise
Franchisor royalty calculations. Per-location separate MIDs. Roll-up reporting at the franchisor level.
Climbing gym or specialty fitness
Day passes, monthly memberships, equipment rental, all in one system.
“We were losing 18% of members every month to billing failures we never saw coming. Smart retry recovers most of them now. That's tens of thousands in recovered revenue we used to write off.”
For gyms & fitness studios, we recommend Reyna Pay Platform.
PCI-compliant, card-network-certified processing platform. Powers SalonTransact, KasseApp, RunMySalon, and our partner network.
Learn more about Reyna Pay PlatformCommon questions for gyms & fitness studios.
Reyna Pay retries on a smart schedule (immediately, then 3 days later, then 7 days later, then 14 days). Member receives a polite retention email. After a configurable grace period, access is suspended until payment is resolved.
Yes. Both work side by side. Customers can be members, package buyers, or drop-ins, all in the same system with separate revenue tracking.
A member of your downtown location can check in at your suburban location. The visit attributes to the actual location used; membership revenue stays with the home location for accounting cleanliness.
Yes. Customer-facing pause/resume is built in. Reduces cancellations significantly vs. processors that only allow full cancellation.
Gyms with $30K+/month in volume typically save 0.3-0.6% on interchange-plus pricing vs. flat-rate. On a single $50K/month gym, that's roughly $2,000-$3,500/year in recovered margin.
Yes. Trainer attribution per session and per package. Reports show retention rates per trainer, helping identify your retention superstars.
Other verticals we serve.
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